Three continents. Twenty years. One discipline.

Years of Experience

20
2
3
4
5
6
7
9
+

Exclusive Brand Agreements

5
2
3
4
5
6
7
1
+

Continents

3
2
3
4
5
6
7
2

Dealer Locations Built

3
2
3
4
5
6
7
3
50
2
3
4
5
6
7
50
+
Vancouver skyline at night, home of Tehrani International Trading

Taking a brand into a new market means trusting someone else with a name you spent years building. Tehrani International Trading has carried that trust since 2014, first across the Middle East and North Africa and today from Vancouver, where we take international brands into Canada and the United States as their agent, importer or distributor. Our work has always moved between two worlds that rarely share a partner. On the industrial side: tires, lubricants, machinery and spare parts, built through industrial, mining, OEM, aftermarket and retail channels, often under exclusive rights granted by the manufacturers themselves. On the luxury side, a European house trusted us with its full lifestyle line in North America, from furniture and bathroom fixtures for homes and real estate projects to coffee and fine food for luxury hotels and specialty retailers. Along the way we created a coffee brand of our own, produced in Italy. The products change, but the work underneath does not. Finding the right partners and protecting how a brand is priced and seen matters as much for a truck tire as it does for a designer kitchen, and it matters most long after the first order has shipped. The company is led by its founder, Maysam Tehrani, CITP®, FIBP®, who has opened new markets for international brands for more than twenty years, including a dealer and service network he built from nothing to more than 350 locations. We take on only a few brands at a time, and we look after every name we carry as if it were our own.

BRANDS THAT TRUSTED US

Selected Brand
Partnerships

20+ Years

Founder

Maysam Tehrani, Founder of Tehrani International Trading, Vancouver

Maysam Tehrani

Founder, CITP®, FIBP®. Based in Vancouver. Works directly with every brand the company represents.

I have spent more than twenty years on both sides of the table: as the importer who had to find the first customer for a brand nobody here had heard of, and as the brand's representative who had to keep a distant head office confident while that happened. What I have learned is that market entry is not won in the agreement. It is won in the months after, when stock is late, a dealer wavers, or a price has to hold through a bad quarter, and someone has to answer for it. I take that responsibility personally. I work with a small number of brands at a time, I say no when I do not believe the market is right, and I would rather lose a mandate than overpromise one. If you are weighing North America, I am happy to tell you plainly what I see.

More about Maysam at maysamtehrani.com