Tehrani International Trading introduced Tonino Lamborghini to the Middle East and North Africa in 2011, beginning with the brand's energy drink. Over the following decade the mandate widened: coffee and hot chocolate, and then hospitality and real estate projects, including Tonino Lamborghini Cafe.

That progression is the point. A brand rarely arrives in a region fully formed. It arrives in one category, earns the right to be taken seriously, and expands from there. We held the region for roughly ten years, and each stage was built on the credibility of the one before it.

In 2022 the company secured exclusive North American rights for the beverage collection and built the Canadian market for it through 2026, across both consumer and hospitality channels. The launch returned 27.65 times its advertising spend.

Two engagements, two continents, more than a decade apart. Both began with a brand that had no presence in the market, and both ended with one that did.

Introduced to the Middle East and North Africa in 2011, beginning with the energy drink category.

Extended into coffee and hot chocolate as the brand established itself regionally.

Expanded into hospitality and real estate, including Tonino Lamborghini Cafe.

Exclusive North American rights for the beverage collection, 2022 to 2026, across consumer and hospitality channels.