Tehrani International Trading holds exclusive distribution rights for Continental, Sumitomo, Zeetex and Techking across the Middle East and North Africa.

Tire and industrial buyers are a difficult audience. They are not moved by a brand story. They want to know whether stock arrives when it was promised, whether pricing holds through a currency swing, and whether the dealer network will still be standing behind the product in three years. Earning that confidence took years of groundwork, and it is the reason these agreements have run as long as they have.

A North American tire programme is now in preparation, beginning with passenger car and light truck radials, with off-the-road to follow.

When global tire brands needed a partner in a market they did not understand, they chose the company that already understood the dealers.

Exclusive rights held across key markets in the Middle East and North Africa.

A dealer and retail network built and maintained across the region.

Full inventory and supply chain management, including customs clearance and regulatory compliance.

North American programme in preparation: passenger car and light truck radials first, off-the-road to follow.