Continental, Sumitomo, Zeetex & Techking

Exclusive distribution for four global tire and industrial brands across the Middle East and North Africa, held today. A market that does not reward brand stories, only performance.

Category

Tires and Industrial
Industry
Mines & Automobile

Region

Middle East and North Africa
Continental, Sumitomo, Zeetex & Techking

Project Overview

Tehrani International Trading holds exclusive distribution rights for Continental, Sumitomo, Zeetex and Techking across the Middle East and North Africa.

Tire and industrial buyers are a difficult audience. They are not moved by a brand story. They want to know whether stock arrives when it was promised, whether pricing holds through a currency swing, and whether the dealer network will still be standing behind the product in three years. Earning that confidence took years of groundwork, and it is the reason these agreements have run as long as they have.

The same approach is now available to tire and industrial manufacturers entering North America, starting with Canada, either with Tehrani International Trading as exclusive distributor or as an appointed agent in the market.

The Strategic Edge

When global tire brands needed a partner in a market they did not understand, they chose the company that already understood the dealers.

Branding Milestones

Exclusive rights held across key markets in the Middle East and North Africa.

A dealer and retail network built and maintained across the region.

Full inventory and supply chain management, including customs clearance and regulatory compliance.

North American market entry now offered to tire and industrial manufacturers, Canada first.

Discuss a distribution partnership
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